Seibin Hong
Graphic Designer
+1 (714) 393-8212
seibin.design@gmail.com
sh_design_i
Work
Brand Identity Redesign
Role: Brand Identity, Graphic Design
Tools: Illustrator, InDesign, Photoshop, Figma, p5js
This project explores a new visual identity for the Museum of Glass, focusing on the material qualities of glass and its relationship with light, structure, and transformation. Glass is both fragile and dynamic, constantly interacting with light and space, and the identity system aims to reflect these qualities through graphic form. The design introduces a modular grid system that serves as the foundation of the visual language. This structure allows patterns, typography, and images to interact within a flexible framework, echoing the layered and refractive qualities of glass surfaces. Subtle color variations and translucent patterns suggest reflections and shifting light, creating visual movement within otherwise structured layouts. The identity system expands across environmental graphics, exhibition signage, posters, tickets, and printed materials. Through this system, the brand becomes adaptable and expressive while maintaining clarity and consistency. The design emphasizes how graphic structure can visually communicate the material behavior and artistic qualities of glass.
This project uses code to generate visual forms inspired by glass. Through a coded system, geometric shapes and patterns are created to reflect the structure, transparency, and changing qualities of glass. The code allows each form to shift in density, color, and arrangement, creating visuals that feel layered, light-responsive, and dynamic. By using code as a design tool, the project explores how digital rules and generative processes can produce flexible and expressive forms based on the material qualities of glass.