CLEAR SKY RESORTS
Brand Identity Redesign
Role: Brand Identity, Graphic Design
Tools: Illustrator, InDesign, Photoshop
Clear Sky Resorts is located near the Grand Canyon and is known for its dome architecture and connection to nature. This project reimagines the brand through a modern visual system inspired by landscape, sky, and architectural structure. An octagon-based geometric logo becomes the foundation of the identity, organizing images, layouts, and graphic elements. The system extends across posters, postcards, lookbooks, and a website to create a calm and cohesive brand experience.
Brand Mission
Why?
The unique and immersive Clear Sky Resorts, located near the Grand Canyon, needs a fresh and modern identity to attract younger generations while preserving its distinct charm. By harmoniously integrating domes, telescopes, constellations, and the serene beauty of nature, a visual and experiential identity is created that blends the vast landscape, stunning graphic elements on the domes, and the breathtaking presence of the Grand
I chose Clear Sky Resorts because I felt that the original logo didn't fully reflect the resort's unique identity. Since the resort is known for its beautiful natural surroundings and geometric domes, I believed there was potential to create a more modern and distinctive logo that truly represents what makes the resort special.