Seibin Hong
Graphic Designer
+1 (714) 393-8212
seibin.design@gmail.com
Linkedin
WORK
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M.E.L.T.
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MOG(Museum of Glass)
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MONOLITH
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CLEAR SKY RESORTS
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gatherly
THE PRINTING HOUSE
Brand Identity Redesign
Role: Brand Identity, Graphic Design
Tools: Illustrator, InDesign, Photoshop, Figma, P5js, After Effects
The mission of The Printing House Nashville is to celebrate Nashville’s rich printing heritage by creating a design-forward space that blends the city’s past with its present. Through typography, material exploration, and print-inspired graphic systems, the brand reinterprets traditional printing into a contemporary experience, inviting guests to become part of Music City’s ongoing story.
Brand Mission
Why?
The unique and immersive Clear Sky Resorts, located near the Grand Canyon, needs a fresh and modern identity to attract younger generations while preserving its distinct charm. By harmoniously integrating domes, telescopes, constellations, and the serene beauty of nature, a visual and experiential identity is created that blends the vast landscape, stunning graphic elements on the domes, and the breathtaking presence of the Grand
I chose Clear Sky Resorts because I felt that the original logo didn't fully reflect the resort's unique identity. Since the resort is known for its beautiful natural surroundings and geometric domes, I believed there was potential to create a more modern and distinctive logo that truly represents what makes the resort special.